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About Us

The Story of Loosid

Loosid is a first-of-its-kind, comprehensive digital platform for the sober community that celebrates the sober lifestyle. Through Loosid, it’s easy to find other people who share your perspective, who know that being sober doesn’t mean life has to be boring.

Our philosophy is live sober, love sober. In order to live sober, you have to love and embrace the sober life. Let’s embrace the sober life together.

Sobriety is not the end of fun, it’s only the beginning … Welcome to Loosid.

Loosid welcomes anyone interested in living a sober life while, at the same time, providing support for those members of the community in recovery or struggling with addiction.   Loosid strives to create real social impact. To achieve that goal, Loosid provides an entire free suite of recovery tools for the members of the community who are fighting to maintain their sobriety.

Fighting The
Good Fight

Forty million Americans are currently struggling with addiction. Another twenty-four million remain in recovery after battling addiction. That’s sixty-four million Americans fighting for their lives.

38% of Adults, battle an illicit drug use disorder

1 in 3

Families, are impacted by substance use disorder


Represents economic loss and societal harm annually


People, Worldwide have an alcohol use disorder


Management Team

Tap image for bio
MJ Gottlieb
Co-Founder & CEO

MJ Gottlieb is a serial entrepreneur having owned and operated four brands, a sales agency, a strategic consulting firm and a digital agency over the last 29 years. MJ has been featured in Forbes, Fortune, Inc, NY Times, Wall Street Journal, Crain’s, Reuters, Fast Company, Mashable, ABC, NBC, CBS, and countless other publications. He also wrote a book entitled, How To Ruin A Business Without Really Trying, with the foreword to the book written by Shark Tank’s Daymond John. Show more

MJ is a leading recovery advocate and has been sober since March 21, 2012. He is a spectator active CEO, having appeared in over 100 publications as well as the host of Loosid’s wildly popular Recovery Voices, a series of audio episodes featuring other leading voices in the addiction space. He is committed to break the stigmas of addiction that prevent millions of people from getting the help they so desperately need. Show Less

Zhanna Basina
Co-Founder & Senior Advisor

Immigrating from the former Soviet Union, Zhanna found in America, her country of choice, the freedom, opportunity, and prosperity long denied her in her country of origin.

Gravitating naturally to the caring profession, she obtained her nursing degree founded a number of healthcare and social service companies. As founder and CEO of Just Home Healthcare Services, she grew a company premised on helping others into a 2,000+ employee healthcare conglomerate, subsequently partnering with Private Equity. AS acting CEO, she hit all performance benchmarks, with an exit of 8X EBITDA growing revenues to $60M and is in the process of her second exit. Show more

None of this, of course, kept her isolated from experiencing the ravages of addiction. She watched as both of her children fell to a cycle of addiction, attempts at sobriety and, eventually, relapse. The cycle repeated itself many times, though both of her children eventually found relief from their addictions.

She brings her experience both as someone deeply affected by addiction and as a growth-focused and P.E.- backed CEO to her role as investor and advisor to Loosid App- a project designed to help those struggling to live sober lives find meaning and community while simultaneously targeting aggressive growth and revenue benchmarks. Show Less

Nina Hendricks

Nina has been a leader in the the operational space for 15+ years, and a fierce recovery advocate to create impact and change in success outcomes for those struggling with addiction. In addition to her operational expertise, Nina has been integral in building Loosid’s newest technology, SAM- Sobriety & Addiction MentorTM, a groundbreaking tool for Loosid members to navigate their sobriety once they leave treatment as well as for those who need a daily path to get sober and stay sober. Nina sponsors countless women in recovery, while juggling the responsibilities of being a new mommy and wife, gifts given to her solely due to her commitment to get sober and helping others struggling with addiction.

Gary O’Neil
Creative Director

Gary is a leader who believes that great companies are built by great teams. From his 31 years of experience leading teams, he understands that ideas are great but execution is king. Whether his experience managing a $500mill brand or a startup, being customer-centric is the biggest key to success. Ultimately, working in several executive and entrepreneurial capacities, he believes brands need to have an amazing story that connects vividly to the problems of the target audience.

Sarah Sarpolis
Director of Business & Brand Development

Sarah is a powerful business driver whose entrepreneurial instincts and clarity of vision have carried multiple companies through rapid and continuous growth. With 20 years of experience in business and brand development, sales management, product development, consumer behavior marketing and licensing, she applies a strong expertise in data-driven, long-term strategic planning. Sarah’s greatest strengths are her creativity, drive and leadership. She thrives on business and brand opportunities that expand the company’s reach.

“Sobriety is not the end of fun,
it’s only the beginning.”

Co-Founder & CEO, MJ Gottlieb

Sobriety is not the end of fun.
It’s only the beginning…

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