About Us

The Story of Loosid

Loosid is a first-of-its-kind, comprehensive digital platform for the sober community that celebrates the sober lifestyle. Through Loosid, it’s easy to find other people who share your perspective, who know that being sober doesn’t mean life has to be boring.

Our philosophy is live sober, love sober. In order to live sober, you have to love and embrace the sober life. Let’s embrace the sober life together.

Sobriety is not the end of fun, it’s only the beginning … Welcome to Loosid.

Loosid welcomes anyone interested in living a sober life while, at the same time, providing support for those members of the community in recovery or struggling with addiction.   Loosid strives to create real social impact. To achieve that goal, Loosid provides an entire free suite of recovery tools for the members of the community who are fighting to maintain their sobriety.

Fighting The
Good Fight

Forty million Americans are currently struggling with addiction. Another twenty-four million remain in recovery after battling addiction. That’s sixty-four million Americans fighting for their lives.

38% of Adults, battle an illicit drug use disorder

1 in 3

Families, are impacted by substance use disorder


Represents economic loss and societal harm annually


People, Worldwide have an alcohol use disorder



Management Team

MJ Gottlieb
CEO and Co-Founder

MJ Gottlieb is a serial entrepreneur having owned and operated four brands, a sales agency, a strategic consulting firm and a digital agency over the last 29 years. MJ has been featured in Forbes, Fortune, Inc, salesforce.com, Fox News, Crain’s Business, Investors Business Daily, ABC News, NBC News, NY Post, Fox Business and many other publications. He also wrote a book entitled, How To Ruin A Business Without Really Trying, with the foreword to the book written by Shark Tank’s Daymond John.

Gary O’Neil
COO, Creative Director

Gary is a leader who believes that great companies are built by great teams. From his 31 years of experience leading teams, he understands that ideas are great but execution is king. Whether his experience managing a $500mill brand or a startup, being customer-centric is the biggest key to success. Ultimately, working in several executive and entrepreneurial capacities, he believes brands need to have an amazing story that connects vividly to the problems of the target audience.

Sarah Sarpolis
Business and Brand Development

Sarah is a powerful business driver whose entrepreneurial instincts and clarity of vision have carried multiple companies through rapid and continuous growth. With 20 years of experience in business and brand development, sales management, product development, consumer behavior marketing and licensing, she applies a strong expertise in data-driven, long-term strategic planning. Sarah’s greatest strengths are her creativity, drive and leadership. She thrives on business and brand opportunities that expand the company’s reach.


“Sobriety is not the end of fun,
it’s only the beginning.”

Co-Founder & CEO, MJ Gottlieb

Sobriety is not the end of fun.
It’s only the beginning…

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